About Us

We are here to provide a high-quality, consistent range of products that allow you to identify and track your individual fur babies in their journey from birth to their forever homes.

Our Story

We made our humble beginnings in 2011, as a new brand that offered a small selection of velcro ID collars as an alternative to the more expensive velcro collars on the Australian market. Today, we are now standing as an independent business with a passion to supply the best product we can find. We are working to slowly grow our range, while trying to remain true to our original mission; better collars at better prices. We would love to have you follow us along on this journey!

Our Values

We are here to help! We love to get in touch with our customers and enjoy a conversation about finding the right product for you. We are also very open to hearing feedback on what we can do better as well as what we can expand on in the future. Got an idea? Let us know!

10+ Years Experience

Fast Dispatch

Over 5000 Items Sold

Quality Customer Care